Catch the call you can't answer
You're on a roof, in a crawlspace, or running a saw. Homeowners who hit voicemail call the next name. Missed-call follow-up and an AI receptionist keep that job in your court until you can talk.
For Okanagan trades · Kelowna BC
Stop losing jobs to voicemail.
Trade Lead Engine is a website-plus-lead package for owner-operator contractors, built by a carpenter with twenty years on the tools. Live in seven business days. Priced in CAD.
Take the free lead-leak audit
Five questions to spot where a homeowner may drop out of your path.
- Sprint
- $2,997
- CAD + $247/mo
- Deposit
- $1,500
- to start build
- Guarantee
- 7 days
- or $500 off
Built for the jobsite
Sites and lead tools for crews who can't sit at a desk all day.
Built forCarpentersRenovatorsDeck & fenceCabinet shopsTile settersLandscapersPlumbersElectriciansHVAC
Service areaKelowna · West Kelowna · Lake Country · Peachland · Vernon
The missed-call problem
Your best lead often rings while you're mid-cut.
Most Okanagan contractors still run on word of mouth, a Facebook page, and a site that barely works on a phone. Homeowners search "deck builder Kelowna," skim three listings, and call whoever looks ready.
If your listing has no quote button, no reviews path, and no way to leave details after hours, that homeowner moves on. One extra job a year, at typical reno or deck values, covers the Sprint and the retainer several times over.
Trade Lead Engine fixes the leak: a site homeowners can use from a phone, a form that reaches you, and lead tools that hold the line until you're free to talk.
Quote requests that reach your phone
A form that works on a phone, texts you, and collects the basics before you burn an evening on a tire-kicker. Built for how homeowners actually hire.
Copy that sounds like the trades
No agency fluff. Service pages, gallery, and reviews written the way a contractor talks to a homeowner: clear scope, clear area, clear next step.
Built by someone who's been on the tools
Twenty years as a carpenter and project manager means the pitch isn't theoretical. Darren knows what a bad lead looks like and why the phone never gets picked up at 2 p.m.
Packages
Pick the package that matches where your site sits today
Every price is in Canadian dollars. The Sprint is the main path. Lead Leak Fix is the quick fix if you already have a site. Lead Engine keeps leads moving after launch.
Existing sites
Lead Leak Fix
$497
CAD, paid in full up front
Delivered in 48 hours
For contractors who already have a site but lose homeowners at the quote step. We patch the leaks that cost jobs.
- Working quote form that reaches you fast
- Click-to-call and Google review link
- Mobile layout fixes on key pages
- AI chat widget install
- Missed-call response setup (compatibility confirmed on the call)
Core offer
7-Day Trade Site Sprint
$2,997
CAD · $1,500 deposit, $1,497 at go-live
Live in 7 business days from complete intake
A five-page contractor site written in a tradesman's voice, built to capture quote requests while you're on the tools.
Quoted as $2,997 + $247/mo Lead Engine. The Sprint ships with the retainer attached so the site keeps working after launch.
- 5 pages: Home, Services, Our Work, Reviews, Get a Quote
- Copy in plain contractor language, not agency fluff
- Google Business Profile set up or cleaned up
- Quote-request form that texts and emails you
- AI chat estimator that pre-qualifies leads 24/7
- Review-request text template + QR card for the truck
- Required Lead Engine plan: additional $247/mo CAD, 12-month term
Retainer · ongoing
Lead Engine
$247/mo
CAD per month · 12-month term, then month to month
Runs with every Sprint; available on its own after setup
Hosting, lead tools, and a monthly check-in so the site keeps pulling its weight long after launch day.
- Hosting, security, backups, domain management
- AI receptionist + missed-call follow-up on your business line (setup confirmed on the call)
- Monthly Google review-request support
- One content or photo update per month
- One-page monthly report: calls, chats, quote requests
Phone-line and missed-call setup depends on your current number and carrier. Compatibility and install steps are confirmed on the call before anything is promised as live.
How it works
Three steps. No agency runaround.
Built for owner-operators who answer emails between cuts and pours. You stay on the tools. We handle the site work.
Seven-business-day guarantee
Sprint sites go live within seven business days of a complete intake, or you get $500 off. The clock starts when photos, service details, and access are in. Incomplete intake pauses it.
Step 1
15-minute call
Walk through how work comes in now, what happens when you miss a call, and which package fits. No pitch deck. Straight talk.
Step 2
Deposit and intake
For the Sprint: $1,500 CAD deposit reserves your build. The seven-business-day clock starts once intake is complete. You send photos, service areas, and the answers homeowners always ask.
Step 3
Build and go live
Site draft, preview video you can watch on the job, revisions by text, then live. Guarantee: 7 business days from complete intake or $500 off.
Straight answers
Questions contractors ask before they book
No hype. If it isn't a fit, say so on the call and we leave it there.
Why this, and why Darren
Twenty years swinging a hammer. Now building the site that answers when you can't.
20
Years carpenter & project manager
Darren Dyck · Ascend Advantage Studio
Also runs DD's Custom Woodworks · Rutland / Kelowna, BC
Most web shops sell to "entrepreneurs" and hope something sticks. Trade Lead Engine is aimed at one buyer: the owner-operator trades contractor who loses jobs because the phone rings on the jobsite.
Darren spent two decades as a carpenter and project manager. He knows what a homeowner asks before they'll hire, what a bad lead looks like, and why a contractor never picks up at 2 p.m. That experience is the whole pitch, and no generic agency can copy it.
DD's Custom Woodworks is his own trades business. The same problems you face on missed calls and thin online presence are the ones he built this package to solve. On the call you'll get straight talk about fit, price, and timeline, not a demo full of features you don't need.
A book by Darren Dyck
When You Want to Quit
How to Build a Business (and a Life) Worth Staying For
Read a free chapter from Darren Dyck's book.
AI assistants
Before the call
Questions are welcome before you talk to Darren.
Trade Lead Engine has a text assistant and a browser voice receptionist for the first questions: what is included, what it costs, where the service area reaches, and what happens next. They represent the offer, not Darren personally. Use the request form when you want a real follow-up.
Text assistant
Ask before you call
Ask about services, pricing, Okanagan service areas, or what happens after a call request.
Trade Lead Engine AI
Hi, I’m the Trade Lead Engine Chat Assistant for Ascend Advantage Studio. I can answer questions about the packages, service area, process, and what happens when a contractor misses a call. If you want to speak with Darren, I can point you to the request-a-call form.
This assistant represents Trade Lead Engine. It does not speak for Darren personally, submit a lead, or book an appointment.
Browser voice
Talk it through
Start a browser voice conversation with the Trade Lead Engine receptionist. Ask the same questions you would ask before a call request, and end the conversation whenever you are ready.
Ready when you are
Your browser asks for microphone access only after you click start. This is a browser voice conversation, not a phone call, and it does not book an appointment.
The assistants answer questions on this page. They do not create a lead automatically, send a message to Darren, or reserve a time on the calendar.
Next step
Request a 15-minute call
Tell Darren how work comes in now and what happens when you miss a call. He'll follow up to arrange a time. This form is a request, not a booked appointment.
- Best reached early morning or evening, when you're off the tools
- Bring a rough average job value. The math is clearer that way
- No obligation. If it isn't a fit, say pass
